THE START TO A
Crown’s focus has always been on providing genuine quality parts at affordable prices to our customers. This vision was brought to life at the turn of the century when we made an exclusive rights agreement with the renowned Chinese company “Lifan Group, China” in 2003. We have been the pioneers who gave customers the opportunity to buy quality spare parts at a reasonable price – which ultimately meant providing the best substitute for the quality perceived in Japanese parts. This was a great achievement which took the company to new heights and helped to manage business in a more structured way. Later, the agreement between Crown Company & Lifan Group was further strengthened as our long-term business relations transformed into a co-brand name “Crown Lifan”, which was later known as “CRLF” – Crown Group’s identification across many countries. Less than a decade into the millennium the transport industry saw a rise in demand for CNG fuelled vehicles and consequently, CNG rickshaws started becoming a common sight in Pakistan. Anticipating this trend, we geared up to enter this three-wheeler segment. With the increase in the number of CNG rickshaws, the need for easy access and availability of CNG rickshaw spare parts became more eminent. Therefore, in 2009-2010, we added a complete package of standard quality CNG rickshaw parts, again at affordable prices. The company’s continuous struggle in providing the best services to customers, gave us the courage to select quality products from domestic manufacturers. Keeping in view the high demand for ‘locally produced quality parts’ and to support and boost the local parts manufacturing industry with the intention of providing employment opportunities in Pakistan, the Crown Group decided to expand its horizons through a new brand called “FIT Parts.” Through this brand the group market quality products, to compete with imported and other local products available in the market. Crown Lifan sells motorcycle and automobile parts, lubricants and accessories throughout Pakistan and also exports to Asian and Gulf countries.
MUST HAVES FOR EVERY MOTORCYCLE
FIT ROAD SAFETY
FIT road safety campaign was initiated by Crown Group in year 2015 collaborating with Youth Parliament. We started an awareness campaign in Karachi, by dictating and showing the consequences of not wearing helmet. Also, we explained the cost of not obeying the traffic lights and other rules and regulations. Crown Group plans to spread this campaign all over Pakistan, ultimately contributing to CSR