FIT PARTS & ACCESSORIES
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THE START TO A
REVOLUTION
Crown’s focus has always been on providing genuine quality parts at affordable prices to our customers. This vision was brought to life at the turn of the century when we made an exclusive rights agreement with the renowned Chinese company “Lifan Group, China” in 2003. We have been the pioneers who gave customers the opportunity to buy quality spare parts at a reasonable price – which ultimately meant providing the best substitute for the quality perceived in Japanese parts. This was a great achievement which took the company to new heights and helped to manage business in a more structured way. Later, the agreement between Crown Company & Lifan Group was further strengthened as our long-term business relations transformed into a co-brand name “Crown Lifan”, which was later known as “CRLF” – Crown Group’s identification across many countries. Less than a decade into the millennium the transport industry saw a rise in demand for CNG fuelled vehicles and consequently, CNG rickshaws started becoming a common sight in Pakistan. Anticipating this trend, we geared up to enter this three-wheeler segment. With the increase in the number of CNG rickshaws, the need for easy access and availability of CNG rickshaw spare parts became more eminent. Therefore, in 2009-2010, we added a complete package of standard quality CNG rickshaw parts, again at affordable prices. The company’s continuous struggle in providing the best services to customers, gave us the courage to select quality products from domestic manufacturers. Keeping in view the high demand for ‘locally produced quality parts’ and to support and boost the local parts manufacturing industry with the intention of providing employment opportunities in Pakistan, the Crown Group decided to expand its horizons through a new brand called “FIT Parts.” Through this brand the group market quality products, to compete with imported and other local products available in the market. Crown Lifan sells motorcycle and automobile parts, lubricants and accessories throughout Pakistan and also exports to Asian and Gulf countries.
MUST HAVES FOR EVERY MOTORCYCLE
FIT ROAD SAFETY
FIT road safety campaign was initiated by Crown Group in year 2015 collaborating with Youth Parliament. We started an awareness campaign in Karachi, by dictating and showing the consequences of not wearing helmet. Also, we explained the cost of not obeying the traffic lights and other rules and regulations. Crown Group plans to spread this campaign all over Pakistan, ultimately contributing to CSR
AWARDS & ACHIEVEMENTS
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The Shield of Young CEO Award was given to Mr. Farhan Hanif
CEO-CROWN GROUP by the Karachi Stock Exchange, in December
2013. careful review of the company’s track record.
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Mr. M.Farhan Hanif got Quality Standard Award-2013 by
Standards and Quality Control Authority(PSQCA), Ministry of
Science and Technology & Government of Pakistan.
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CROWN GROUP was decorated with the prestigious CSR
(Corporate Social Responsibility) award for the year 2013 &
2014
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To acknowledge the determination of Mr. M.Farhan Hanif
honorable Federal Minister for Commerce Khurram Dastagir
Khan presented him prestigious “Brand Scientist Award-2014”
from Brands Foundation.
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The 10th Environmental Excellence Award was presented to
Crown Motor Company after a careful review of the company’s
track record in July 2013.
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The Honorable Prime Minister of Pakistan Mian Muhammad Nawaz
Sharif presented “Export Trophy” to Mr. M.Farhan Hanif in
38th Export Awards Ceremony which organised by Federation of
Pakistan Chamber of Commerce & Industries (FPCCI).
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Crown Lifan (CRLF) received the Star Brands Award 2014.
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The Consumers Choice Award was given to Mr. Farhan Hanif
Chairman – CROWN GROUP by the Consumers Association of
Pakistan in 2013 careful review of the company’s track
record.
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Crown Motor Company (Pvt.) Limited operates a quality
management system which has been assessed as conforming to
ISO 9001: 2008
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The Quality Standard Award was presented to Mr. Farhan Hanif
CEO-CROWN GROUP by QSA, in February 2014.
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The Achievement Award was presented to Mr. Farhan Hanif
CEO-CROWN GROUP by Dr. Abdul Qadeer Khan on behalf of FPCCI
for outstanding services in Brand Introduction, in June
2013.
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Crown Lifan (CRLF) received the Brands of the Year Award
2013 for outstanding achievements.
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Crown Lifan (CRLF) received the Brands of the Year Award
2013 for outstanding achievements.
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CRLF was awarded the CEO Excellence Award for Best
Leadership for the year 2012.